Privacy Policy

Last updated: July 2026

Who we are

This website is operated by Ashford X Limited, a company registered in England and Wales.

  • Company name: Ashford X Limited
  • Company number: 15775208
  • Registered address: First Floor Sterling House, Outrams Wharf, Little Eaton, Derby, United Kingdom, DE21 5EL
  • Website: jamesashford.com
  • Email: james@jamesashford.com

Ashford X Limited is the data controller for personal information collected through this website. We are committed to protecting your privacy and handling your data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

What information we collect

We collect personal information when you voluntarily submit a form on this website. Depending on which form you complete, this may include:

  • Your first name
  • Your email address
  • Details about your business or event (speaking enquiry form only)

We also collect certain technical data automatically when you visit the site, including your IP address, browser type, device type, pages visited, and time spent on the site. This is collected via cookies and similar technologies – see the Cookie Policy section below.

How we use your information

We use the information you provide to:

  • Send you updates, resources and communications you have signed up for
  • Respond to speaking and podcast enquiries
  • Grant you access to gated resources on this website
  • Improve the website and our communications over time

We will only contact you for purposes consistent with why you gave us your information, and in accordance with any preferences you indicate at the point of sign-up.

Legal basis for processing

Under UK GDPR, we rely on the following legal bases:

  • Consent – where you have opted in to receive email communications from us
  • Legitimate interests – where we have a genuine business reason to process your data and that reason is not overridden by your rights (for example, responding to an enquiry you have made)
  • Contract – where processing is necessary to fulfil a request you have made

Third parties we share data with

We use a small number of trusted third-party services to operate this website and manage our communications:

  • HighLevel – our CRM and email marketing platform. Your name and email are stored here when you sign up or submit a form. HighLevel processes data on our behalf in accordance with their data processing agreement.
  • Gravity Forms – the form software used to collect your details on this website
  • WordPress / WP Engine – our website hosting platform
  • Google – we may use Google Analytics to understand how visitors use this website. This collects anonymised data about your visit.

We do not sell your personal data to any third party. We do not share your data with anyone outside of the above for marketing purposes without your explicit consent.

How long we keep your data

We keep your personal data for as long as you remain subscribed to our communications or as long as necessary to fulfil the purpose for which it was collected. You may request deletion of your data at any time (see Your Rights below).

Your rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Correct any inaccurate data
  • Erase your data (the right to be forgotten)
  • Restrict how we process your data
  • Object to processing based on legitimate interests
  • Withdraw consent at any time where processing is based on consent
  • Lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk if you believe your data is being mishandled

To exercise any of these rights, please contact us at james@jamesashford.com. We will respond within 30 days.

Unsubscribing

Every marketing email we send includes an unsubscribe link. You can also email us at any time to be removed from our list. Unsubscribing will not affect any other interaction you have with us.

Cookie Policy

Cookies are small text files stored on your device when you visit a website. We use the following types of cookies:

  • Essential cookies – required for the website to function. These include cookies set by WordPress to manage your session, and a cookie we set (ja_resources_unlocked) to remember whether you have unlocked the book resources section. You cannot opt out of these without affecting how the website works.
  • Analytics cookies – if we use Google Analytics, this sets cookies to collect anonymised information about how visitors use the site (pages visited, time on site, referring source). This data helps us improve the website. You can opt out via your browser settings or a browser extension such as the Google Analytics opt-out add-on.
  • Third-party cookies – some third-party services we use (such as embedded content or forms) may also set their own cookies. We do not control these cookies.

You can manage or disable cookies through your browser settings at any time. Note that disabling certain cookies may affect the functionality of this website.

Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to check this page periodically.

Contact us

If you have any questions about this policy or how we handle your data, please contact us:

  • Email: james@jamesashford.com
  • Post: Ashford X Limited, First Floor Sterling House, Outrams Wharf, Little Eaton, Derby, DE21 5EL