MARKETING
WHAT IS A MARKETING STRATEGY? (THE NO-THROAT-PUNCH EXPLANATION)
What I want to do is give you the “no-throat-punch explanation” of what a marketing strategy is, in such a way that you can take this concept and apply it into your business right now… with what you have. WHAT IS A MARKETING STRATEGY? PART I WHAT IS A MARKETING [...]Read more
WHY MOST MARKETING MISSES THE MARK & ONE SUBTLE CHANGE TO HIT IT FAST
There's a real subtle transition you can make with regards to your marketing, it's like a 2mm adjustment you can make with it, its not going to cost you a penny and it will massively increase the engagement you have with your audience and also get them to take the action you want [...]Read more
HOW I FAILED TO PULL THE GIRL IN BLOCKBUSTERS & THE MOST IMPORTANT LAW OF MARKETING
For years I have been on a relentless quest to discover and share the world's most successful marketing strategies and systems. We were great at what we did but we just weren't getting noticed by the people we wanted to get noticed by and certainly not in the right quantities. [...]Read more
3 STEPS FOR ATTRACTING UP TO 10 TIMES MORE CUSTOMERS USING AUTHORITY MARKETING
STEP 1 – ATTRACT THE CLIENTS YOU WANT First of all, getting in front of your potential customers has NEVER been easier……NEVER!!! It is so easy now to jump onto Facebook and create super targeted adverts that will be sat directly under your potential clients [...]Read more
THE TWO REASONS WHY THAT CLIENT BECAME A NIGHTMARE
But whatever happens, the short version of the story is project starts well, something sours the relationship and then you get THAT EMAIL. You know the one that looks like War & Peace which sites every email, exactly what you said and when, what it said in the contract etc., [...]Read more
DO YOU HAVE A BLACK CLOTH STRATEGY LIKE MERCEDES?
“The best thing about it was when I picked it up. They text me in the morning with a video from the sales guy, saying how excited they were to be presenting me with my car and showing me it under a black cloth. When I arrived, there was my car with a board in […]Read more
HOW I SOLD THE TESCO DELIVERY MAN ON A CUP OF COFFEE
Whether you’re selling a customer on a new service, or a member of staff on a new procedure or your kids on what time they’re going to bed. You are either selling, or you’re being sold to. So it stands to reason that becoming better at selling (or influencing) [...]Read more
THE ONE TECHNIQUE THIS STARBUCK’S BARISTA USED TO UPSELL ME
This week I experienced a fantastic Starbucks Barista who used this one technique to breakdown the corporate facade and talk to me as a person. The result was me buying a piece of cake to go with my coffee when I would have ordinarily said no.Read more
WHY YOU MUST TELL YOUR PERSONAL STORY
People do business with people. Yet we forget this and believe that people do business with our company. They don't. They always do business with you, because your business is just an extension of you.Read more
THE ULTIMATE MARKETING STRATEGY YOU’RE NOT LEVERAGING.
What is the #1 marketing strategy? What is the ultimate marketing strategy which can grow your business geometrically and it needn't cost you a penny? Which is the best marketing strategy that will outlive Google, SEO, Facebook, Social Media and nearly everything else you're [...]Read more