MARKETING
WHAT IS A MARKETING STRATEGY? (THE NO-THROAT-PUNCH EXPLANATION)
What I want to do is give you the “no-throat-punch explanation” of what a marketing strategy is, in such a way [...]Read more
WHY MOST MARKETING MISSES THE MARK & ONE SUBTLE CHANGE TO HIT IT FAST
There's a real subtle transition you can make with regards to your marketing, it's like a 2mm adjustment you can make with [...]Read more
HOW I FAILED TO PULL THE GIRL IN BLOCKBUSTERS & THE MOST IMPORTANT LAW OF MARKETING
For years I have been on a relentless quest to discover and share the world's most successful marketing strategies and systems. We were great at [...]Read more
3 STEPS FOR ATTRACTING UP TO 10 TIMES MORE CUSTOMERS USING AUTHORITY MARKETING
STEP 1 – ATTRACT THE CLIENTS YOU WANT First of all, getting in front of your potential customers has NEVER been easier……NEVER!!! It is [...]Read more
THE TWO REASONS WHY THAT CLIENT BECAME A NIGHTMARE
But whatever happens, the short version of the story is project starts well, something sours the relationship and then you get THAT EMAIL. You know the one [...]Read more
DO YOU HAVE A BLACK CLOTH STRATEGY LIKE MERCEDES?
“The best thing about it was when I picked it up. They text me in the morning with a video from the sales guy, saying how excited they [...]Read more
HOW I SOLD THE TESCO DELIVERY MAN ON A CUP OF COFFEE
SUBSCRIBE TO PODCAST: Apple Podcasts | AndroidWhether you’re selling a customer on a new service, or a member of [...]Read more
THE ONE TECHNIQUE THIS STARBUCK’S BARISTA USED TO UPSELL ME
SUBSCRIBE TO PODCAST: Apple Podcasts | AndroidThis week I experienced a fantastic Starbucks Barista who used this [...]Read more
WHY YOU MUST TELL YOUR PERSONAL STORY
People do business with people. Yet we forget this and believe that people do business with our company. They don't. They always do business with [...]Read more
THE ULTIMATE MARKETING STRATEGY YOU’RE NOT LEVERAGING.
What is the #1 marketing strategy? What is the ultimate marketing strategy which can grow your business geometrically and it needn't cost you a [...]Read more