It is so costly in terms of both time and money to get a new customer to walk through your door in the first place. It is then imperative that you maximise their lifetime value. And when you know how, it’s relatively straightforward too. This is a story of how I visited a high end cafe recently who got this horribly wrong.

Now you might think it’s a challenge to maximise your customer’s lifetime value, but the reality is, it’s never been easier. If you’re armed with the strategy and you understand the steps you need to take, you can nail it.

Technology can automate the system and the cost of this technology makes it within reach of small businesses…..even cafes.

Watch this video with a pen and paper and write down the six steps you can take, to start maximising the lifetime value of YOUR customers.

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