Articles posted by "James Ashford"

The 9 Musts Of A Profitable Firm | James Ashford’s Keynote | The Sage Sessions 2017
So you trained hard to become an ACCOUNTANT and then at some point you became a BUSINESS OWNER. But the training you received as an [...]Read more

“What Discount Can We Have?” The Best Response And The Reason Why
What do you say to a client who says, "What discount can you give us on that price?"
So picture this...you've just produced a proposal to [...]Read more
XeroCon London 2017 – The 4 Common Mistakes To Avoid & My Top Tips For Success
XeroCon London 2017 is set to be a fantastic event.
However, most visitors that turn up to any conference like this actually [...]Read more

The Challenge With Pricing Tax Returns And The Genius Way This Firm Found To Solve It
Pricing Tax Returns is a real challenge.
If you have a fix fee, those clients who have more complicated affairs are [...]Read more

PERSON FIRST. CLIENT SECOND. – The Backward Thinking Philosophy That’s Helping #AccountancyFirms to Win
'Person first, client second' is one the core principle we have at My Accountancy [...]Read more

Why Giving Your Clients 3 Options Doesn’t Work
There's a phenomenon that has lead accountants and bookkeepers to thinking that they should give their clients 3 options to choose from, [...]Read more

Your Competition Is NOT Other Firms Of Accountants
If you’re an accountant and you believe that your competition is OTHER firms of accountants, then you’re operating at such a [...]Read more
Why Fee Reviews Are Dead & Why Accountants Need To Change Their Approach
Fee reviews are dead. We can no longer just carry out fee reviews like we have done for many years, where once a year, we sit with our clients and we [...]Read more

The Downward Spiral Accountants Fall Into That Zap All Your Time & Energy And How To Break Out Of It
There's a downward spiral that accountants can easily fall into, that zaps all of their energy and time. This spiral [...]Read more

7 STEP BATTLEPLAN – Make Life Easier, Stop Working So Hard & Get Paid More
I get to meet so many accountants and one challenge they all face is..... why is it that some clients are a joy to deal with, value our service and pay us a good [...]Read more